A Qualitative and Behavioral Economic Evaluation of IQOS Packaging and Flavor Following Sampling

Amanda Quisenberry, PhD, Lovina John, Samantha Hidalgo, Maansi Bansal-Travers, PhD, Richard O’Connor, PhD

[pdf-embedder url=”https://www.flavoredtobacco.org/wp-content/uploads/2021/09/Quisenberry-IQOS-evaluation-SRNT-2020.pdf” title=”Quisenberry – IQOS evaluation (SRNT, 2020)”]